Mall Herlan GmbH / Wifag Polytype Group
Design and implementation of an exhibition stand concept for different sizes of stand
A very modern and extremely flexible exhibition stand design was created for Mall Herlan, an international market leader in the production of metal packaging machines, for their participation in 11 European trade fairs over a period of three years.
The starting point was the design and concept for a 336 m² exhibition stand for the METPACK in Essen.
The exhibition stand concept includes four “product worlds” in which the machines and their finished products are presented in various metal packaging. Interactive touch displays provide detailed information about the individual production processes inside the machines and production lines.
A large customer lounge with a connected bar, an event area, conference rooms, an office, kitchen and storage space fulfill the desired requirements of Mall Herlan.
The exhibition stand was developed in a special, modular construction so that it can be used in different sizes e.g. 36 m² or 50 m². The consistent design ensures that the brand Mall Herlan is recognizable.
Photographer: Uwe Spoering, Cologne
3D-Animation: Ulla Götz
METPACK: The world’s leading fair for metal packaging