{"id":1672,"date":"2014-11-01T15:36:17","date_gmt":"2014-11-01T14:36:17","guid":{"rendered":"http:\/\/relaunch.ullagoetz.de\/?post_type=project&#038;p=1672"},"modified":"2019-07-25T21:35:03","modified_gmt":"2019-07-25T19:35:03","slug":"mall-herlan-gmbh-exhibition-concept","status":"publish","type":"project","link":"https:\/\/www.ullagoetz.de\/en\/project\/mall-herlan-gmbh-exhibition-concept\/","title":{"rendered":"Mall Herlan GmbH \u2013 Exhibition Concept 336 m\u00b2"},"content":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243; background_color=&#8221;#ffffff&#8221; inner_shadow=&#8221;off&#8221; parallax=&#8221;off&#8221; inner_width=&#8221;auto&#8221; inner_max_width=&#8221;1080px&#8221;][et_pb_row][et_pb_column type=&#8221;1_4&#8243; custom_padding__hover=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221;][et_pb_sidebar admin_label=&#8221;Sidebar&#8221; orientation=&#8221;right&#8221; area=&#8221;sidebar-1&#8243; background_layout=&#8221;light&#8221; 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data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img width=\"150\" height=\"150\" src=\"https:\/\/www.ullagoetz.de\/wp-content\/uploads\/2014\/05\/03_Messe_Konzept-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.ullagoetz.de\/wp-content\/uploads\/2014\/05\/04_Trade_Fair_Design.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img width=\"150\" height=\"150\" src=\"https:\/\/www.ullagoetz.de\/wp-content\/uploads\/2014\/05\/04_Trade_Fair_Design-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a 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src=\"https:\/\/www.ullagoetz.de\/wp-content\/uploads\/2014\/05\/12_Leuchten_Design_Messe-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.ullagoetz.de\/wp-content\/uploads\/2014\/05\/13_Lounge_Design_Messe.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img width=\"150\" height=\"150\" src=\"https:\/\/www.ullagoetz.de\/wp-content\/uploads\/2014\/05\/13_Lounge_Design_Messe-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.ullagoetz.de\/wp-content\/uploads\/2014\/11\/14_3d_Messe_Design.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" 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show_inner_shadow=&#8221;on&#8221; show_content_on_mobile=&#8221;on&#8221; show_cta_on_mobile=&#8221;on&#8221; box_shadow_horizontal=&#8221;0px&#8221; box_shadow_vertical=&#8221;0px&#8221; box_shadow_blur=&#8221;10px&#8221; box_shadow_spread=&#8221;0px&#8221; box_shadow_position=&#8221;inner&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.1)&#8221; box_shadow_style=&#8221;preset6&#8243; button_text_size__hover_enabled=&#8221;off&#8221; button_text_size__hover=&#8221;null&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover=&#8221;null&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover=&#8221;null&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_text_color__hover=&#8221;null&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover=&#8221;null&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover=&#8221;null&#8221; 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background_image=&#8221;https:\/\/www.ullagoetz.de\/wp-content\/uploads\/2014\/11\/15_3D_Fair_Design.jpg&#8221; background_color=&#8221;#ffffff&#8221; alignment=&#8221;center&#8221; background_layout=&#8221;dark&#8221; \/][et_pb_slide background_image=&#8221;https:\/\/www.ullagoetz.de\/wp-content\/uploads\/2014\/11\/16_Fair_Design_36qm_54qm.jpg&#8221; background_color=&#8221;#ffffff&#8221; alignment=&#8221;center&#8221; background_layout=&#8221;dark&#8221; \/][et_pb_slide background_image=&#8221;https:\/\/www.ullagoetz.de\/wp-content\/uploads\/2014\/11\/17_Messe_Design_54qm.jpg&#8221; background_color=&#8221;#ffffff&#8221; alignment=&#8221;center&#8221; background_layout=&#8221;dark&#8221; \/][et_pb_slide background_image=&#8221;https:\/\/www.ullagoetz.de\/wp-content\/uploads\/2014\/11\/18_Messe_Design_36qm.jpg&#8221; background_color=&#8221;#ffffff&#8221; alignment=&#8221;center&#8221; background_layout=&#8221;dark&#8221; \/][\/et_pb_slider][et_pb_text background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_size=&#8221;initial&#8221;]<\/p>\n<h2>Mall Herlan GmbH \/ Wifag Polytype Group<\/h2>\n<h3>Design and implementation of an exhibition stand concept for different sizes of stand<\/h3>\n<p>A very modern and extremely flexible exhibition stand design was created for Mall Herlan, an international market leader in the production of metal packaging machines, for their participation in 11 European trade fairs over a period of three years.<\/p>\n<p>The starting point was the design and concept for a 336 m\u00b2 exhibition stand for the METPACK in Essen.<\/p>\n<p>The exhibition stand concept includes four \u201cproduct worlds\u201d in which the machines and their finished products are presented in various metal packaging. Interactive touch displays provide detailed information about the individual production processes inside the machines and production lines.<\/p>\n<p>A large customer lounge with a connected bar, an event area, conference rooms, an office, kitchen and storage space fulfill the desired requirements of Mall Herlan.<\/p>\n<p>The exhibition stand was developed in a special, modular construction so that it can be used in different sizes e.g. 36 m\u00b2 or 50 m\u00b2. The consistent design ensures that the brand Mall Herlan is recognizable.<\/p>\n<p>Photographer: <a href=\"http:\/\/www.uwespoering.de\/\" target=\"_blank\" rel=\"noopener noreferrer\">Uwe Spoering, Cologne<\/a><\/p>\n<p>3D-Animation: <a href=\"\/ulla-goetz\/\">Ulla G\u00f6tz<\/a><\/p>\n<h6><\/h6>\n<h6>METPACK: The world&#8217;s leading fair for metal packaging<\/h6>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><div class=\"et_pb_row et_pb_row_0 et_pb_row_empty\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div> \n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-2 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-2 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-2' class='gallery galleryid-1672 gallery-columns-2 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.ullagoetz.de\/wp-content\/uploads\/2014\/05\/02_Messe_Design1.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-2\"><img width=\"150\" height=\"150\" src=\"https:\/\/www.ullagoetz.de\/wp-content\/uploads\/2014\/05\/02_Messe_Design1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.ullagoetz.de\/wp-content\/uploads\/2014\/05\/01.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-2\"><img width=\"150\" height=\"150\" src=\"https:\/\/www.ullagoetz.de\/wp-content\/uploads\/2014\/05\/01-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.ullagoetz.de\/wp-content\/uploads\/2014\/05\/03_Messe_Konzept.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-2\"><img width=\"150\" height=\"150\" src=\"https:\/\/www.ullagoetz.de\/wp-content\/uploads\/2014\/05\/03_Messe_Konzept-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.ullagoetz.de\/wp-content\/uploads\/2014\/05\/04_Trade_Fair_Design.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-2\"><img width=\"150\" height=\"150\" src=\"https:\/\/www.ullagoetz.de\/wp-content\/uploads\/2014\/05\/04_Trade_Fair_Design-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.ullagoetz.de\/wp-content\/uploads\/2014\/05\/09_Fair_Design.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-2\"><img width=\"150\" height=\"150\" src=\"https:\/\/www.ullagoetz.de\/wp-content\/uploads\/2014\/05\/09_Fair_Design-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.ullagoetz.de\/wp-content\/uploads\/2014\/05\/05_Messe_Design.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-2\"><img width=\"150\" height=\"150\" src=\"https:\/\/www.ullagoetz.de\/wp-content\/uploads\/2014\/05\/05_Messe_Design-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.ullagoetz.de\/wp-content\/uploads\/2014\/05\/06_Messekonzept.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-2\"><img width=\"150\" height=\"150\" src=\"https:\/\/www.ullagoetz.de\/wp-content\/uploads\/2014\/05\/06_Messekonzept-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.ullagoetz.de\/wp-content\/uploads\/2014\/05\/07_Booth_Design.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-2\"><img width=\"150\" height=\"150\" src=\"https:\/\/www.ullagoetz.de\/wp-content\/uploads\/2014\/05\/07_Booth_Design-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.ullagoetz.de\/wp-content\/uploads\/2014\/05\/08_Messe_Architektur.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-2\"><img width=\"150\" height=\"150\" src=\"https:\/\/www.ullagoetz.de\/wp-content\/uploads\/2014\/05\/08_Messe_Architektur-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.ullagoetz.de\/wp-content\/uploads\/2014\/05\/10_Lounge_Fair_Design.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-2\"><img width=\"150\" height=\"150\" src=\"https:\/\/www.ullagoetz.de\/wp-content\/uploads\/2014\/05\/10_Lounge_Fair_Design-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.ullagoetz.de\/wp-content\/uploads\/2014\/05\/11_Lounge_Messe_Design.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-2\"><img width=\"150\" height=\"150\" src=\"https:\/\/www.ullagoetz.de\/wp-content\/uploads\/2014\/05\/11_Lounge_Messe_Design-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.ullagoetz.de\/wp-content\/uploads\/2014\/05\/12_Leuchten_Design_Messe.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-2\"><img width=\"150\" height=\"150\" src=\"https:\/\/www.ullagoetz.de\/wp-content\/uploads\/2014\/05\/12_Leuchten_Design_Messe-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.ullagoetz.de\/wp-content\/uploads\/2014\/05\/13_Lounge_Design_Messe.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-2\"><img width=\"150\" height=\"150\" src=\"https:\/\/www.ullagoetz.de\/wp-content\/uploads\/2014\/05\/13_Lounge_Design_Messe-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.ullagoetz.de\/wp-content\/uploads\/2014\/11\/14_3d_Messe_Design.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-2\"><img width=\"150\" height=\"150\" src=\"https:\/\/www.ullagoetz.de\/wp-content\/uploads\/2014\/11\/14_3d_Messe_Design-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.ullagoetz.de\/wp-content\/uploads\/2014\/11\/15_3D_Fair_Design.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-2\"><img width=\"150\" height=\"150\" src=\"https:\/\/www.ullagoetz.de\/wp-content\/uploads\/2014\/11\/15_3D_Fair_Design-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.ullagoetz.de\/wp-content\/uploads\/2014\/11\/16_Fair_Design_36qm_54qm.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-2\"><img width=\"150\" height=\"150\" src=\"https:\/\/www.ullagoetz.de\/wp-content\/uploads\/2014\/11\/16_Fair_Design_36qm_54qm-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.ullagoetz.de\/wp-content\/uploads\/2014\/11\/17_Messe_Design_54qm.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-2\"><img width=\"150\" height=\"150\" src=\"https:\/\/www.ullagoetz.de\/wp-content\/uploads\/2014\/11\/17_Messe_Design_54qm-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.ullagoetz.de\/wp-content\/uploads\/2014\/11\/18_Messe_Design_36qm.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-2\"><img width=\"150\" height=\"150\" src=\"https:\/\/www.ullagoetz.de\/wp-content\/uploads\/2014\/11\/18_Messe_Design_36qm-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" loading=\"lazy\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n Mall Herlan GmbH \/ Wifag Polytype Group Design and implementation of an exhibition stand concept for different sizes of stand A very modern and extremely flexible exhibition stand design was created for Mall Herlan, an international market leader in the production of metal packaging machines, for their participation in 11 European 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